Since moving to China, I haven’t frequented two large retailers more than MUJI and UNIQLO. Both these shops provide two qualities from which I never prospered in the USA: Asian sizing and classic aesthetics. MUJI’s offerings of the minimalist aesthetic are ever-reflective of Japanese craft and an expert interpretation of American standards. What UNIQLO produces differently is in their ever-successful collaborations.
UNIQLO partners up with a diverse mix of businesses, artists, and designers alike, creating an ever-impressive catalog of clothing. My first collab piece was a Jackson Pollack-esque paint splattering of Micky Mouse. Next came a pair of throwback-trimmed polos by Michael Bastian. And today, to my complete surprise, was a Hawaiian shirt by a company I’ve never heard of before. Turns out, ‘IOLANI is Honolulu-based shirtmaker run by the Kawakami family since 1953. This is the heart of collaboration.
Oh yeah, and I guess the local crowd here aren’t huge fans of tasteful burnt orange, since I nabbed my very first Hawaiian shirt for $6.50. I guess ever now and then you’re bound for a come-up.