Good denim is alive and well in southern California, and its southernmost outfitter looks over the Del Mar racetrack.

On my recent trip back home to San Diego, I made a point to revisit my city’s thread culture, which I would describe as Ready-to-Beach.  Between surfing historic breaks and digging  toes in warm October sand, we San Diegoans are spoiled blessed with miles and months of beachfront paradise.  This endless summer of life is something we preach, breathe, and undeniably wear.

By most local standards, anything past a tired pair of jeans, a hoodie, and merch booth band tee might prove as superfluous as a second layer between lunch and dinner.  Lone Flag, however, proves that I was either presumptuous or misinformed in my assessment.