Attention: you may have noticed my Instagram on feed on your right as very baby-heavy. Well, I guess that’s the way it goes when you become an uncle for the first time.
I guess I could say that this belongs in my site’s category of Purpose, since now all I could think of is serving the little guy as a sage uncle from the far East. But really, this is just my version of slapping you over the head with wallet photos of my grandchildren – don’t worry, I’ll do that, too.
*DISCLAIMER: I do not mean to disparage the company with the above title. I’m just a really big fan of Sisqó.
I can sum up my first and only experience with subscription goods with the following: “Fool me once . . .”
San Diegoahns in search of red & white delights head north to Temecula, a stretch of road lined with award-winning vineyards. I once underestimated a multi-stop tasting tour, which ended with me in my friend’s wedge heels “to feel taller,” and a wine club.
“Clubs are fun, and free!” I hiccuped to myself.
Two weeks later, I learned that wine clubs are, in fact, not free, and that I really only need a glass of Sutter Home every six months. I thank the customer service rep on the other line for understanding my mistake and cancelling my membership.
In the last couple of years, I’ve noticed subscription services make their way into the menswear community. Of these, two stand out: Bespoke Post, and Trunk Club. On a chance encounter, I visited the Los Angeles branch of the latter.
Since it was acquired by Nordstrom last August, Trunk Club has expanded real estate in major cities, adding a face to a name, as well as inviting potential and regular clients to take suit measurements. Entering their LA warehouse of sorts, stylist Tim O’Neill welcomed me for a brief tour.